Aricent Demonstrates Mobile Multimedia for TI’s OMAP2430
Aricent introduces HipMedia™ Suite of mobile applications for the latest TI OMAP™ 2 application processor
Barcelona, February 9, 2006
- Aricent today announced the first public demonstration of the Aricent HipMedia™ Suite for the Texas Instruments Incorporated’s (TI’s) OMAP2430 application processor. HipMedia Suite provides a full range of multimedia applications for 3G phones based on the latest addition to the TI OMAP™ 2 family of application processors.
The Aricent HipMedia Suite for OMAP2430 is targeted at 3G mobile phones and handheld devices, allowing downloadable media streaming and playback, digital video recording, still image capture, video teleconferencing and mobile digital TV. The Aricent HipMedia Suite provides applications which offer consumers a full mobile multimedia experience with support for the latest media formats such as H.264, MPEG-4, Microsoft Windows Video and Audio and eAAC+. Additionally, Aricent has the expertise to customize the applications to meet the brand requirements of handset manufacturers and network operators.
"Once again Aricent demonstrates
technical expertise and early market leadership
in the mobile software services space,
by presenting one of the first public
demonstrations of mobile multimedia applications
for the newest member of the TI OMAP 2
family, the OMAP2430," said Shankar
Narayanan, general manager and vice president,
Aricent Mobile Terminal
and Handheld Business Unit. "Endpoint
manufacturers will be able to introduce
new multimedia-rich devices in record
time, meeting customer demand for ever
better mobile audio and video experiences."
Texas Instruments is the leading provider of application processors, with 67 percent market share according to analyst research firm IDC (Source: IDC 2004 Worldwide Applications Processor Competitive Analysis). The new TI OMAP2430 is specifically designed to manage complex multimedia scenarios for 3G phones, boosting video performance by up to 4X and imaging performance by up to 1.5X.
According to Markus Tremmel, worldwide
manager of TI’s Cellular Systems Ecosystem,
"Aricent continues
to deliver exceptional software solutions
for the latest TI OMAP products." Tremmel
added, “The combination of the
OMAP2430 and HipMedia Suite will provide
mobile consumers with an outstanding multimedia
experience, wherever in the world they
may be.”
Aricent is a member of the TI OMAP Developer Network, a group of leading software developers porting advanced applications to TI’s high performance, power-efficient OMAP processors. Handset manufacturers creating OMAP devices enjoy the rapid deployment of compelling wireless applications – including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce – across all leading operating systems.
In addition to being a market leader for mobile endpoint applications, technology and software services, Aricent provides outsourcing and consultancy services to help customers prepare for the wave of fixed mobile convergence (FMC). With applications for handset manufacturers, service providers and network equipment providers, Aricent offers customers an end-to-end partnership for all communication initiatives.
About Aricent
Aricent is a global leader in enabling the convergence of wireless, wireline and voice over IP networks. It provides licensable technologies and full spectrum services in the areas of voice over packet, IP multimedia subsystems (IMS), broadband, SS7 signaling, data communications, wireless and handset, billing, OSS and network management
.
Aricent targets network equipment, communication application developers and handset vendors for its licensable technologies and outsourcing services and offers service providers billing and OSS related services and solutions.
Aricent has global development centres across India, China and Germany and associate companies in the Ukraine and South Africa. It also has sales and distribution networks in more than 10 locations worldwide. Aricent constantly invests in building new technology and expertise and is a member of, and an active participant in industry forums such as IETF, 3GPP, ITU-T, WiMAX and the SIP Forum.
Incorporated in 1991, Aricent is an ISO 9001:2000 certified company, with various centres assessed at SEI-CMMi Level 5 & BS7799-2 and has also received the TL9000 for some of its development centers.
For more on Aricent mobile terminal software and services please refer to
http://www.aricent.com or www.emuzed.com
Trademarks:
OMAP is a trademark of Texas Instruments.
For further information, contact
